We audited eleven pages that converted under 1%. Ten of them looked fine. The problem was always the same, and it was never the hero section.
Three months of component work, abandoned in five weeks. Here is what we do differently now, and why documentation was never the problem.
Your team knows where everything is. That is exactly why they are the worst people to validate a first-run experience.
Every project we ran longer than six weeks lost momentum somewhere in the middle. So we stopped selling longer ones.
The page where people decide to pay you gets treated like a brochure. We rebuilt one as a product surface and trials went up 27%.
Nine questions. If a client cannot answer four of them, the estimate will be wrong and both sides will be unhappy by week three.
We love motion. We also measured what happens when a 400ms transition sits between a user and a submit button.
It is a second design system with its own contrast rules, its own bugs and its own maintenance cost. Decide that on purpose.
The build never matches the mockup when design and development are separate contracts. Here is the checklist we use instead.
Thirty free minutes. Bring a link and a question.
