Process28 May 2026 · 6 min read

The design system nobody maintains

Three months of component work, abandoned in five weeks. Here is what we do differently now, and why documentation was never the problem.

Herman Hubanov
Herman HubanovFounder · Designer
The design system nobody maintains

Every abandoned system looks identical from the inside.

We have now watched four design systems die. Different companies, different tools, the same autopsy: a beautiful library, a documentation site nobody opened, and a product team quietly building one-off components next to it.

The usual explanation is "we ran out of time to document it." We no longer believe that. Every one of those systems had documentation. What they did not have was a reason for anyone to keep using it on a bad Tuesday.

A system built in isolation is a proposal, not a system

The failed ones were all built the same way: a designer disappeared for two or three months, then presented a finished library. It was complete, consistent, and completely disconnected from the screens the team was actually shipping that quarter.

The first time a real feature needed something the library did not have, someone made an exception. The second exception took ten minutes to justify. By the fifth, the library was a museum.

A component nobody had to fight for is a component nobody defends.

What we do instead

Documentation is the last 10%

We still write it. But we write it after the system has survived contact with three or four features, and we keep it in the same place developers already live — the repo, not a separate site that requires a second login.

The one system of the four that is still alive two years later has the worst documentation of the lot. It also has two named owners, a monthly hour blocked for cleanup, and a rule that new components arrive with the feature that needed them. That turned out to matter more than any page of guidelines.

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Every visit runs this path
01They land on your page
02In ~50 ms they judge how it looks
03In the next seconds they look for themselves in your copy
04Whatever survives both — converts

Want us to build yours?

Send the link to your current page. We’ll tell you which step above it loses people on — and what we’d change first.

  • A free 30-minute call — we open your page and go through it live.
  • You leave with a scope, a timeline and a number.
  • No pitch deck, no sales sequence. We reply within 24 hours.

Or write to ivedesign93@gmail.com