
Herman Hubanov
Fifteen years in product design. Runs discovery on every project and draws the first screen himself.
We started IVE because we were tired of watching good design die in the gap between the designer and the developer. So we removed the gap.
IVE began in 2017 as two people and one stubborn idea: the person who draws the screen should sit next to the person who builds it. Not in another agency. Not in another timezone. Next to them.
Nine years later we’re eleven, and the rule hasn’t changed. Every project has one team from the first call to the last deploy — the same people who promised you a date are the ones who hit it.
We don’t have account managers. We don’t have a sales department. When you book a call, you talk to whoever will actually do the work, and they’ll tell you honestly if we’re the wrong fit.
We quote fixed scope and fixed price. If we misjudged it, that’s our cost, not yours.
Weekly demos on a live link from week one. No reveal at the end, no surprises.
Analytics before launch, numbers after. A pretty site that doesn’t convert is a failed project.
Not a stock roster. These two lead every project that goes through the studio.
Thirty free minutes — you’ll talk to one of the two above, not a manager.